Website speed plays a crucial role in the functioning and success of your website. Take a second to consider your own browsing habits, waiting longer than a few seconds is enough to deter you from accessing what that website has to offer. Users expect immediate access to your website, no one has the time to wait for a website to load. Speedy site speed is essential for a good user experience, so don’t overlook its importance!
At Digital One Agency we have the answers to your queries regarding site speed and its importance in the success of your website. Let us take a look at how much of an impact site speed really has on your online presence.
What is website speed?
Website speed is a measure of how quickly a browser is able to load fully functional web pages and how quickly web users are able to interact with the content available. Lousily performing sites that render slowly in a browser can cause users to leave your website instantly and use other sites to access resources.
What factors affect website speed
There are many factors that affect the speed of your website:
- Page size
- Network conditions
- File types and sizes
- PC cache
- Number of round trips
What is a good site speed?
Google has determined that a good load speed is around 2-3 seconds as 40% of your web visitors will get frustrated and leave straight away. If you have an online store then site speed has even more impact as 79% of consumers say that poor web performance is enough to cause them to never return to make another purchase.
How to check website speed
There are many different free online tools that you can take advantage of to check and analyse your website speed.
Here are some examples:
The reports that are given via these online tools show how quickly users are able to see and interact with content. You can recognise the individual elements of a webpage that need improvement and then track the extent of those improvements through the performance metrics provided.
Why website speed is important
Site speed is important as it greatly impacts users and website owners. Lazy site speed is a lasting first impression and first impressions are everything, if web users cannot use your website with ease they will search elsewhere.
There are a number of reasons why site speed is so important, these are:
- Lazy site speed can result in awful search engine rankings
- Lower overall site traffic
- Terrible user experiences
- Slow pages kill conversion rates
- Negatively impacts websites SEO rankings
- High bounce rate
- E commerce success
If your website plays a major role or any role in the sales process or in landing customers then website speed is an essential factor that you must consider. It can have a real effect on your online presence, ability to digitally market services, negatively impact user experience and profits.