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What is SEO (Search Engine Optimisation) and How Does It Work?

Do you want to know what SEO is and how it works? In this blog we have made a simple SEO guide for you

What is SEO?

SEO is an acronym that stands for search engine optimisation, which is the process of optimising your website to get organic, or unpaid, traffic from the search engine results page. SEO is part of digital marketing technology.

SEO involves making certain changes to your website design and content to make your site more attractive to a search engine. You do this so the search engine will display your website as a top result on the search engine results page (SERP).

SEO is the process that organisations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases.

Benefits of SEO

–           Improving your SEO, you can work to expand your visibility on the search engines.

–          SEO helps you reach and engage more potential customers.

–          If you are creating more engaging and effective SEO-focused content, you can increase organic traffic.

–          Bringing more targeted traffic from SEO and generate leads for your business.

Factors That Impact SEO

Now that you know what is SEO and the benefits of Search Engine Optimisation (SEO).

let’s look at some of the factors that can impact your search engine optimisation ranking. These factors include both on-page and off-page factors, which we will discuss below.

1.       Content Marketing

Before we dive into some of the factors of on and off-page SEO, let’s talk about content.

Everyone knows that “Content is King”.

Content is effective in both attracting the search engines and helping your organisation make connections with site visitors.

Benefits of Content Marketing

–          Quality and Relevant content pieces generate more traffic.

–          More engaging and effective content you have on your site, the more likely your visitors.

–          If more viewers spend quality time on your website, this may help to generate leads and sales.

–        Creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.

Here are just a few types of content that you can focus on to help improve your content offering and, thus, your search engine rankings:

–          Blog posts, Guest Post and Articles

–          Social media content

–          Ebooks and whitepapers

–          How-To Guides and Tutorials

–          Videos and Audio recordings

–          Infographics or other visual content

Important Factor of Content Marketing

–          Create content around these keywords and phrases, you improve your chances of ranking higher for these keywords on the search engine results page.

–          Use relevant words and phrases that a search engine user might type in when looking for answers to their questions.

–          Creating content takes time and resources, it will pay off in the end.

–          Use quality content to better understand the value your organisation can provide.

2.       On-Page SEO

The on-page SEO factors are those elements that happen on your website. These are the things that you have complete control over, meaning that you can work to improve these factors over time by following best practices for SEO.

Here are just a few of the On-page SEO factors that can help you improve your search ranking:

Title Tag – The title tag on each page tells the search engines what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.

Meta Description – The meta description on your website tells search engines a little bit more about what each page is about. This is also used by your human visitors to better understand what the page is about and if it’s relevant. This should include your keyword and also provide enough details to tell the reader what the content is about.

Sub-headings – Not only do subheadings make your content easier for visitors to read, but it can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand what your content is about.

Internal Links – Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.

Image Name and ALT Tags – If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.

Page Speed and Mobile Friendly – Nowadays, many users are searching for information and brands on their mobile devices. You need to make sure that these users are able to view, read, and navigate your website from their mobile device properly and quickly. Not only does this impact the user experience, but it can also affect your SEO.

3. Off-Page SEO

In addition to the on-page SEO elements that your organisation has control over, there are also off-page SEO factors that can impact your ranking. In the off-page factors, there are ways that you can improve your chances of ranking and increasing traffic of your website.

Here are a few of the off-page SEO factors that can impact your search engine rankings:

Trust – Trust is becoming an increasingly important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from sites that have authority.

Authority – Few years ago, Page Rank was an important factor in off page, but today Google and other search engines consider domain authority and page authority of your website. At present, websites require good domain and page authority, which improve your ranking and create a quality score of your website.

Links – One of the most popular ways to build off-page SEO is through backlinks. You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take the time to build relationships with influencers and fans who create quality content and link back to your site in their own content.

Social – Another important off-page SEO factor is social signals, such as likes and shares. When it comes to boosting SEO, you want to look for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with others.

The more relevant and interesting your content is, the more likely others will link to your content and share it on social media. The more people trust your content, the more the search engines will as well.


Keep in mind that search engine optimisation (SEO) takes time to work its magic. In fact, it may take months to enjoy the results of your hard work. But, the most important factor of SEO is creating quality content that’s focused on helping your human visitors is the best way to build an online business that will continue to bring in new free organic site traffic for years to come.

Do you want to increase your website organic traffic? Need help building your SEO? The SEO specialists at Digital One Agency are one of the best SEO agencies in Australia, Digital One Agency provides quality SEO services that will help you improve your search engine rankings and bring in more relevant organic traffic to your website.

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