Everybody knows that marketing is all about connecting with your audience in the right place at the right time. In the age of digitisation, your best strategy would be to meet your customers online where they are already spending time.
The importance of digital platforms is always growing, related to marketing campaigns of small to large businesses and everyday life. In such situations, it’s essential to understand the key benefits of digital marketing services. According to research, In Australia, 80-82% of customers are available online and reports show that 80% of people of all ages now shop online for bargains and convenience.
So how do you reach these customers? Digital Marketing.
Today more and more both small and large businesses are using digital marketing techniques to effectively reach and connect with their target customers online. According to research, In Australia today 40% of small businesses are implementing digital marketing tactics. Nowadays, digital marketing is the most cost-effective way to reach potential customers and improve your business.
Connecting your business to the right customers effectively online can increase your sales properly planned and managed with up to 1,000 % increase in turnover, this was unachievable with older marketing techniques. You would have to book newspapers or TV ads weeks or months in advance, spending minimum amounts which small businesses just could not afford. IE a small TV marketing campaign in Melbourne, Sydney, Brisbane or Perth would start at $30,000 for a 1-week campaign, now you can get better results, direct to your target audience for as low as a few hundred dollars per week.
What is Digital Marketing?
Digital marketing is the promotion of products & services via various forms of electronic media, between known platforms such as Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, Google Ads, Google Ad Words and other platforms. Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced the advantages of digital marketing over traditional marketing. You can start Digital Marketing yourself by learning online, or if your business is too busy you can hire our agency to handle all online marketing for you, from producing content, to managing and running budgets, campaigns, boosting brands, products or services. There is not a single business we have not been able to provide full managed services for and increase their turn over by at least 300 to 400%.
Check out 7 benefits of digital marketing that will surely help your business.
1. Getting connected with more customers:
Nowadays, most if not all potential customers are online using at least 1 to 3 of the platforms that we market to, who often make use of the global medium to search for information and gain knowledge. With the rise of digital marketing, businesses can reach the targeted customers directly who spend time online looking for information and getting the latest updates about the products, services and pricing for their next purchase.
Both retail and business clients are easily obtainable now by advertising online, on the correct platform, with the right products or services, the right marketing budget and well planned marketing strategies.
2. Generating higher conversion rates:
The main aim of a business is to generate sales, regardless of the business type, every single business either selling products or services require marketing to get sales. Conversions and getting the maximum return on a Digital Marketing Campaign, requires planning and choosing the right platforms to reach the correct target audience. Often in many cases we will use 1 to 4 platforms depending on the products or services a business is offering. Due diligence and market research increases conversion rates and provides a MUCH higher conversion rate rather than simply choosing 1 platform and running a bunch of ads un-targeted to an unknown audience.
3. It is cost-effective:
Digital Marketing helps businesses of any size save money and reduces the expenses that are involved in the promotion of products and services. Businesses can target directly to the age, group or interest of their clients directly and save on wasted costs that would normally just be tearing up money to people who have no interest in their products or services and at the same time get favourable results in terms of lead generation and new customer acquisition.
4. Connecting with mobile users:
Upto 90% of decision makers are using a mobile device whilst looking for products and or services online. When marketing with any platform online you need to ensure that your ads are covering both mobile and desktop users alike to reach all potential clients.
Mobile has very quickly overtaken desktop due to the simplicity of always having a mobile device in everyone’s pocket, so when a client is deciding to make a purchase 9 out of 10 times they will reach for their mobile phone and quickly search for a product online. This has now gotten to the point where potential clients will be in a store and price checking competitors pricing and then purchasing online if they see a significant cost saving, so both physical stores and online only businesses both need to be online and be found easily.
5. Reach Targeted Customers on Social Media
Digital marketing helps you reach engaged customers. Not only are you able to publish and promote unique content on these social sites, but you’re also able to reach customers through advertising. Social media marketing platforms like Facebook offer advanced targeting options that help you reach targeted customers who are most likely to be interested in your products or services.
There are multiple social media platforms now, Facebook and Instagram, for instance, are fantastic for gaining retail clients as well as most business clients. However some businesses are better to use Twitter and or LinkedIn to market directly to business-orientated clients, either way, there are endless opportunities to getting your business found quickly and inexpensively now. Social media marketing is not only for online-only type business models but also for traditional physical local businesses, for both brand awareness, location, products and services, branding and sales.
6. Competing with larger corporations:
The playing field for competing with larger businesses has never been so easy, traditionally you would need a or 6 figure budget and months in advance planning to go head to head with large businesses, now this can be achieved properly for a low entry cost, you can have ads up and running within the same day and monitor the results, either getting potential clients into your physical store or to your online store or dealing with clients across the world.
Digital Marketing has grown to a multi-billion dollar industry, allowing any size business anywhere in the world to grow and prosper and be found in any location advertising locally or globally.
7. Preparation for Voice Based Search:
Voice search is one of the most talked-about SEO trends in recent history. More and more people are using voice assistants, which means voice search SEO can be a great way to get your site’s content in front of visitors.
After having a glimpse through all the above-mentioned benefits of digital marketing, you can implement and learn digital marketing yourself or engage us to handle part or all of your marketing, we have helped businesses in most English speaking countries grow, increased sales of existing businesses by at least 10 x their normal turnover by using our 20+ year experienced marketing and sales team Digital One Agency in Sydney, Australia.
If you would like to increase your sales, start a new business, expand into other states or countries we have all of the necessary staff available to assist or completely manage this for you, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and other Complete End to End Marketing Solutions locally or globally in Sydney, Australia.