E Commerce

Seo is the use of best web practices to allow information you publish on your website to be discovered and understood. SEO is about understanding how people use search engines such as google, bing, etc to find your product or services online. 

Search engines give your page a ranking by matching the relevance of your page and content to the term used to find your website. 

Weeks, months or sometimes years. It depends on what niche your business is in. A large and solid website could see results in a couple of weeks whilst a new website may be months. SEO is an ongoing process that requires a strategic approach. SEO is never “done”

We highly recommend SEO is implemented during the creation of your website. It is much easier to build SEO into your website during development phase than to build it in afterwards. 

Having good content doesn’t necessarily mean you will rank high in Google. It is important to have high quality content that provides value to your readers. However, this does not guarantee success. There are other websites that could have content that is not as good as yours. Everyone wants to be on page one of Google, but after all, back links will be the ones to make a true difference. The recipe for SEO success is high quality content and high quality back links from authoritative domains. One without the other will not work. 

Local SEO differs from other SEO strategies in that is generally used to drive traffic to brick and mortar business locations and drive awareness locally. Local search provides results that are usually within practical travelling distance from the search user. Local SEO is gaining in importance as more searches are conducted on smart phones by consumers looking for nearby results. 

Similar to local SEO, National SEO focuses primarily on ranking for broad keyword terms rather than ranking for geographic specific terms. 

Global SEO is the right SEO to use if your product, service or business is trying to appeal to a worldwide target audience. Those who sell products that ship worldwide or businesses that have worldwide locations are the ones who benefit most from global search engine optimisation.  

On-page SEO is the practice of optimising elements on your website for search engines. This includes but isn’t limited to content on your website, blogs, HTML, and images on your website. On-page SEO covers many different techniques and disciplines such as website speed, content, blogging, user experience and more. All areas of your website that Google sees is subject to on-page optimisation. 

Off-page SEO is the practice of optimising elements off of your website for search engines. The best example if off-page SEO is back-links, however there are many other elements such as social media, external blogs ad many other factors that come into play.

Blackhat SEO or sometimes refered to as “webspam” is the practice of using tactics outside of Googles guidlelines. Very much like email spam violates numbers of laws by sending unwanted emails to people, blackhat SEO places thousands of shady links on 3rd party websites, hide keywords within your website to make Google think you are more authoritative than you are. This practice can do much more harm than good and can result in a Google penalty and lower search rankings.  

In search engine optimisation (SEO) terminology, white hat SEO refers to the usage of optimisation strategies, techniques and tactics which follows search engine rules and policies.