Facebook Advertising: 8 Hacks to Dominate Your Market
Do you know that there are over 10-15 million active monthly Facebook users in Australia alone?
If you’re looking to engage your customers and boost your business, Facebook can play a vital role in your Social media marketing plan. According to stats, 90-95% of social media marketers and advertisers believe that Facebook is the most effective and useful social media advertising platform.
Do you want to find out more about Facebook advertising and how to improve your business?
In this blog, read about 8 Facebook Advertising Hacks to Dominate Your Market.
1. First, Think About Your Sales Plan
Before you can create your ad on Facebook you need to think about what your budget is and what you plan to achieve by placing ads. Firstly, define your budget and sales plan according to what you want to achieve by advertising. After you will be able to reach your targeted audience with your selected budget.
2. Write A Great and Catchy Ad Headline
A great and attractive headline grabs the attention of a user and helps to ‘sell’ them your product or service in a quick, concise manner. On Facebook, the headline for advertising usually comes below the image, so it is not always the first thing a user see’s – but it still needs to be convincing, concise, and straight to the point.
3. Focus on Great Ad Images
The image is the largest of the visual content of your Facebook ad, and Facebook is a visual medium so great imagery can mean the difference between your ad being a huge success, or lacking engagement and clicks.
4. Use Video’s Instead of Images
Nowadays, 40 – 45% of people watch more than an hour of Facebook or YouTube videos each week.
Video engagement is growing within the Facebook platform and is worth considering as an alternative to a static image. This decision should be considered at the very beginning of your planning process when deciding on the objectives for your video advertising on Facebook. Video may be useful if you feel that video can better capture the message that you’re trying to get across, or if you feel it will be more engaging.
5. Split Test Your Ads and Images
A/B testing is also known as split testing and involves testing two different variations of an advertisement to gain data and insights as to which ad is performing best based on your objectives. A/B testing allows you to quickly test multiple ad designs and target audiences to help you uncover the most effective. This not only means that you can spend your ad dollars more wisely, but you will also begin to learn what ads perform best and factor this in when designing and creating.
6. Target the Right Audience
With 2 billion people on Facebook, the customers you want to reach are here (Facebook). One of the most important features of creating your Facebook ads, is choosing the right audience. You may have many different customer segments, and Facebook has a range of tools to ensure you’re able to target your customer, as well as learn how to continually define your customer further.
7. Retarget Your Audiences
Facebook custom and retarget audiences are a powerful targeting option that goes beyond the standard targeting options these include;- demographics, interests, behaviours and allows you to target people who have already interacted with your business in some way. By drilling down to be more specific in targeting, you can work to increase your conversion rate and get a better return on investment (ROI).
8. Create a lookalike of your most valuable customers
Do you know Lookalike campaigns have a higher click-through rate? 9 times out of 10 your audience will click your ad compared to other audiences.
A lookalike audience is a way to reach a new group of people who have similar traits to your existing customers, through doing this you can find audiences that are almost the same as your existing ones. You can also reach new people like your highest-value customers. Furthermore, Lookalike audiences are great for bringing in new leads, e-commerce conversions and for increasing page likes.
In this blog, you can read 8 different hacks to dominate and improve your Facebook Ad campaign. If you want to find a new way to run your Facebook Ad campaigns and boost your business, then Digital One Agency provides the best Facebook Marketing services in Sydney, Australia.