8 Reasons Why Social Media Marketing is Important for Business
Did you know, worldwide social media users have reached 2.3 billion and is expected to increase to 2.8 billion by 2020? We are sure you will agree that today’s social media marketing services is not only the usual marketing method, but it is also the best way to promote your products and services as well as managing and controlling your advertising budget.
Today, about 10-12 million people are using social media more than twice a day. Because of that Social media marketing has the largest possible reach to a large audience base.
This data plays an important role since it states there is a huge chunk of potential users on social media who are seeing social media posts, pictures and videos at some point of time in the day.
Are you considering social media marketing for your business?
If you still have some doubt about social media marketing, whether it will work for your business then read below why you should consider social media marketing for your business.
Let’s look at here 8 reasons Why Your Business Needs Social Media Marketing:
1. Increase Traffic
The first benefit of Social Media is that it helps to increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.
Keep in mind that aside from traffic, the share rate of social media content also increases the domain authority for the content that was shared, resulting in a higher position or ranking on search engines. A golden rule is that the first thing you must do is think about the importance of a good domain.
2. Improved Brand Recognition
Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.
When your company posts on a regular basis on social media platforms, it allows your company to interact with the customers in a more familiar way. This continuous interaction creates a picture of trust and an eagerness to listen to what the customers have to say. Once customers are familiar with your brand, they are more likely to recommend your brand to friends and family, therefore increasing your brand reach.
Read more: Top 7 Benefits of Digital Marketing in 2019 for Small Business3. Gives Customer Satisfaction & Fast Services
One of the biggest benefits of having the services of a Social Media Marketer, is that your company almost instantly gets an online voice, not just your website.
Creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerised message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive way.
4. Cost-effective Solution
For an advertising strategy, social media marketing is possibly the most cost-effective solution. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment (ROI) and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.
5. Increased SEO rankings
Social media presence is becoming a key factor in calculating the rankings. These days, to secure a successful ranking, SEO needs are continuously varying. Therefore, it is no longer enough to simply optimise your website and regularly update your blog. Businesses sharing their content on social media are sending out a signal to search engines that speaks your brand recognition, integrity, and shows consistency.
Read more: What is SEO (Search Engine Optimisation) and How Does It Work?
6. Connect with your customers
Social media is a better way for connecting and interacting with valuable customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known, and their interest is catered with ease. Moreover, communication and engagement with customers is one of the ways to win their attention and convey your brand message.
7. Better Brand Loyalty
If you’re available on Social Media, then it makes easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more likely to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is necessary to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.
8. Increase Earnings
The last, but essential reason is Increase Earnings, in other words, making money. Having an effective social media presence allows for more users to traverse through your lead funnels and have them end up on a page where they can make a purchase. If your website is well-made and converts well, it is safe to say your sales will increase with social media growth. This method is responsible for generating thousands of dollars to many companies that do this every single month. For example Facebook is the big leader giving the example of how well advertising work. According to research, they made $30-40 billion dollars just in 2018-2019 by using targeted advertising to their audience.
Final Thought:
Social Media Marketing has many benefits for start-ups and established brands. If you are regular updating your social media channels with the right tactics, you will get more traffic, improve your SEO, get better rankings on the search engines, have a better relationship with your customers and you will build brand trust and authority.
If you want the best social media marketing results without any hassle, be sure to check out Digital One Agency. We are offering low cost social media marketing services and advertising for all business profiles in one place.
We work closely with you to understand your brand and the nature of your business, this allows us to create a strategy best suited to your business. We implement our tailored strategy and continuously optimise for success, keeping you updated along the way.
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